Zipcar: Revolutionizing Car Rentals?
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Case Details:
Case Code : BSTR360
Case Length : 16 Pages
Period : 2000-2009
Pub Date : 2010
Teaching Note :Not Available
Organization : Zipcar Inc.
Industry : Car rentals / Car sharing
Countries : US
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Please note:
This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
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Excerpts
Starting Up
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The practice of car sharing began in some European cities almost 50 years ago. Car sharing was considered to be a variation of car rentals, where people rented cars for very short periods. The cars were usually managed by companies which rented the cars as part of their business...
Transforming Zipcar
After Griffith became the CEO, Zipcar shelved its expansion plans, and focused on making the operations in Boston, Washington D.C and New York profitable. The company's financial models indicated that each of these cities needed about 150 to 200 cars, with each car being used by about 40 Zipsters, for operations to be profitable...
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Expanding Operations
In the US, insurance companies charged higher premiums from car rental companies if their cars were rented out to people below 25 years of age. For this reason, most car rental companies refused to rent cars to people below 21 year, and charged more for people in the age group of 21-25...
Benefits of Car Sharing
Several reasons were cited for the growth of Zipcar: rising urbanization, increasing use of public transit services, high parking fees (in certain cities), congested roads, mounting maintenance cost of cars, rising gas prices and the onset of the economic recession...
Excerpts Contd...>>
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